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Privacy Policy


Last updated: August 2026


Introduction


Welcome to the Beyond the Flare website.


Beyond the Flare is a collaborative event organised by Balmonds, SilverGuard, Eczema Clothing and Olsson Scandinavia (collectively referred to in this policy as “the Event Partners”, “we”, “our” or “us”).


We are committed to protecting your privacy and handling your personal information responsibly in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.


This Privacy Policy explains what information we collect, how we use it and the rights you have regarding your personal information.


Who is responsible for your information?


The Beyond the Flare event is jointly organised by:


  • Balmonds
  • SilverGuard
  • Eczema Clothing
  • Olsson Scandinavia


The Event Partners act as joint controllers for the personal information collected through this website for the purposes described in this policy.

For any questions regarding this Privacy Policy or your personal information, please contact:

Email: privacy@beyondtheflare.uk


What information we collect


Depending on how you interact with the website, we may collect:


Invitation requests

When you request an invitation we may collect:

  • Full name
  • Email address
  • Organisation or publication
  • Job role or area of interest
  • Information you choose to provide about why you would like to attend
  • Any other information you voluntarily submit


Marketing communications

If you choose to receive updates from the Event Partners, we may collect:

  • Name
  • Email address
  • Your marketing preferences


Technical information

When you visit our website we may automatically collect:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Pages visited
  • Time spent on the website
  • Referring website


This information helps us understand how visitors use the website and improve the experience.


How we use your information


We use your personal information to:

  • review invitation requests
  • communicate with applicants
  • administer the Beyond the Flare event
  • send event updates
  • respond to enquiries
  • improve our website
  • understand website usage through analytics
  • send marketing communications where you have given your consent


We will never sell your personal information.


Legal basis for processing


Under UK GDPR we process your information using one or more of the following lawful bases.


Legitimate Interests

To:

  • administer invitation requests
  • assess suitability for attendance
  • organise the event
  • communicate with applicants
  • improve the website


We believe these activities are necessary for the successful operation of the event and do not override your privacy rights.


Consent


We rely on your consent when:

  • sending marketing emails
  • placing non-essential cookies such as Google Analytics cookies (where required)


You may withdraw your consent at any time.


Sharing your information


Information submitted through the invitation request form may be shared between the Event Partners solely for the purposes of:

  • reviewing invitation requests
  • managing attendance
  • organising the event
  • communicating with attendees


If you choose to receive future marketing communications, your details may also be shared between the Event Partners for that purpose.


We may also share information with trusted service providers who help us operate this website or deliver our services, including website hosting, analytics providers and email service providers.


We require all service providers to keep your information secure and process it only in accordance with our instructions.


Google Analytics


This website uses Google Analytics to help us understand how visitors use our website.


Google Analytics uses cookies to collect information including:

  • pages viewed
  • time spent on the website
  • approximate location
  • device type
  • browser information


This information helps us improve our website and understand visitor engagement.


Google Analytics does not identify you personally.


Where required, Google Analytics cookies will only be placed after you have given your consent through our cookie banner.


You can learn more about how Google processes information by visiting:


https://policies.google.com/privacy


Cookies


Our website uses cookies.


Cookies are small text files stored on your device to improve your browsing experience.


We use:


Essential cookies

These are necessary for the website to function correctly.


Analytics cookies

These help us understand how visitors use the website.


Analytics cookies will only be used where you have given your consent.


You can manage your cookie preferences at any time using our cookie settings.


Marketing communications


If you choose to receive news and updates from the Event Partners, we will send occasional emails relating to:

  • future events
  • corporate news
  • press releases
  • partnership opportunities


You can unsubscribe at any time by:

  • clicking the unsubscribe link in any email
  • contacting us directly


Unsubscribing from marketing emails will not affect essential communications relating to an invitation you have requested.


How long we keep your information


Invitation request information will normally be retained until:

  • the event has concluded; and
  • any reasonable follow-up administration has been completed.


If you have opted into marketing communications, we will retain your information until you unsubscribe or ask us to delete it.


We may retain certain information where required by law or where necessary to establish, exercise or defend legal claims.


Your rights


Under UK GDPR you have the right to:

  • request access to your personal information
  • request correction of inaccurate information
  • request deletion of your information
  • request restriction of processing
  • object to certain processing
  • request transfer of your information where applicable
  • withdraw consent at any time where processing relies on consent


To exercise any of these rights please contact us using the details above.


Security


We take appropriate technical and organisational measures to protect your personal information against unauthorised access, disclosure, alteration or destruction.


However, no method of transmission over the internet is completely secure.


International transfers


We do not routinely transfer your personal information outside the United Kingdom.


Where third-party providers (such as Google) process information outside the UK, appropriate safeguards are used in accordance with UK GDPR.


Children’s privacy


This website is intended for adults. We do not knowingly collect personal information from children.


Changes to this Privacy Policy


We may update this Privacy Policy from time to time.


The latest version will always be available on this website together with the date it was last updated.


Contact us


If you have any questions about this Privacy Policy or the way we process your personal information, please contact:


Email: privacy@beyondtheflare.uk


Complaints


If you are unhappy with how we handle your personal information, we hope you will contact us first so we can resolve your concerns.


You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):


Information Commissioner’s Office

Wycliffe House

Water Lane

Wilmslow

Cheshire

SK9 5AF


Website: https://ico.org.uk